Getting proper stouts to the Dutch crowd

There we are! Top-shelf in the Albert Heijn (you know the Dutch blue colored super market)

Maybe some of you will think: there goes another independent craft brewery… ‘over to the dark side’. But this has been a conscious choice for us. We want to grow, and there’s only one way to do that: to get our beer in front of the masses. And yes, let’s say, our first contact with craft beer was also just in a supermarket. Then in the local liquor store and then at a craft beer specialty store. That’s how the journey goes.

And don’t think that we are passing our specialty stores by, oh no, we still make quite a few beer specials, and we make them for all the beer geeks who love to shop at the those craft shops. For now, the only offerings in the supermarket are the core range, like Motor Oil and Crank the Juice.

In any case, we are super excited. So excited that we of course had to stop by and take advantage of the 6=5 offer. Like, we are still Dutch ?

We hope to see you shop our core range at AH and other grocery stores where you can find Moersleutel. Get them with your weekly groceries!

Cheers,
The Moersleutel Family ??