After months of work, our very first national TV commercial is live. From today on, you’ll be seeing Moersleutel on TV across the Netherlands for the coming weeks.

Going on national television is a first for us. Not because we suddenly want to be something else — but because it felt like the right next step for what we already do.

From Galaxy to Grill

The film starts where our beers are born: in a slightly absurd, retro-futuristic beer engineering galaxy. A Moersleutel-shaped rocket. Beer engineers at work. The best beer in the universe being brewed.

And all of a sudden, you’re landing back on Earth.

A familiar Dutch setting. A BBQ with friends. The beer gets poured in the glass.

“Lekker.”

That contrast is exactly the point.

We engineer beers with extreme care and curiosity, so they can be enjoyed in the most normal moments possible. Complex beer engineering, simple enjoyment.

Turns out our beers are big enough for the screen too!

Our First National TV Campaign

This campaign will be airing on TV across the Netherlands for the coming weeks. If you spot us on screen, know that a lot of love, time and collaboration went into those few seconds on TV.

For everyone who’s been following Moersleutel for years: this one’s for you. Another small but meaningful step in the ongoing adventure that is our brewery.

Seeing Moersleutel on national television still feels surreal. What started as an experiment in beer engineering has now found its way into living rooms across the country, without losing sight of what matters most: making beers we love to drink ourselves.

Special Thanks

This project would not have been possible without the people below. Huge thanks to everyone involved:

• HOLY FOOLS – especially Collin Maas, Joris Dommels and Elles Markx
• Soundbloom – especially Stephanie Dufraine, Daan Duif and Manfred Roovers
• Unravel Research – especially Tom van Bommel
• Public Audio
• ABOVO MaxLead
• Bart van Kleef

Beer Engineers. Now also on TV.

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Rowan and Michiel are ready to take the stage and dive deep into the beers you’ve received in your Guild Box this month.
This time we approached the video with a bit of a higher speed pace. We really appreciate your feedback on this video!

Please take a moment to share your thoughts on what you enjoyed and any suggestions you have for future videos. Your input will help us curate an even better experience for you in the next unboxing video (if we can get the brewers to behave).

We’re excited to hear your insights and ideas and happy to have you!

Cheers,
the Moersleutel Family ??

If the video doesn’t load, click here.

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It’s the best beer geek Christmas gift you can get for yourself, your friend, or shared together (you can split our big cans just fine)!

Shop for €179 or join the Guild for €45 a month for a minimum of 6 months and get a FREE UPGRADE to the advent calendar. ?

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In our brewery, we thrive on innovation and the development of our beers. Always in search of that EUREKA moment. Even Bigger, even Bolder, even more flavors to discover. You’ll find that in each of these beers. They deserve to be enjoyed by those who can truly appreciate them. “Not for the faint of heart.” Our Guild members.

The first EUREKA! beers will be featured in the Guild box this month. Not a Guild member yet? Become a part of our exclusive beer membership today!

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Get ready for an wild experience as four passionate brewers*  delve into the 14 beers in this Box. Maybe drinking all of these, in the blasting sun, just before lunch wasn’t their best idea.

Alongside their cheerful banter, they’ll also provide you with intriguing details about each beer, including insights into the brewery, playful jokes, and the nerdy craft beer details like the specific hops and yeasts used.

So, why not pour yourself a drink, settle in, and relish the journey!

We really appreciate your feedback on this video! Please take a moment to share your thoughts on what you enjoyed and any suggestions you have for future videos. Your input will help us curate an even better experience for you in the next unboxing video (if we can get the brewers to behave).

Cheers,

the Moersleutel Family??

* Well, Bobby does logistics but has a fair share of nerdy knowledge and jokes too!

If the video doesn’t load, click here.

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These will be featured on Moersleutel labels for beers we’ll brew this year, in collaboration with other breweries.

The first three beers displaying Bob’s work are now out in the world. It’s time we introduce Bob properly to you.

He’s been doing many cool projects and received many awards, but in case you haven’t met him before… we asked him to introduce himself when he came over for a visit to our brewery last week.

Please give a warm welcome to Bob Mollema.

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It was a crisp winter morning when we woke up, filled with excitement and anticipation for the day ahead. Today was the first-ever Sleuteldag beer festival, hosted by ourselves: Moersleutel Craft Brewery. As we made our way to the festival site at The Scrapyard & HAL25 in Alkmaar, we couldn’t help but feel a sense of nervousness mixed with excitement. We had been planning this festival for months, brewing the beers that would be poured, arranging the food vendors and live music, and making sure that everything was in order.

Fans arriving

The festival site was buzzing with activity as the Sleutelaars (fans) arrived. We were thrilled to see so many people coming through the Scrapyard door, eager to taste the different brews on offer. The festival was a resounding success, with a wide variety of craft beers on offer, from light and fruity to dark and heavy. The food was equally good, with vendors serving up everything from burgers and fries to a very own Pizza bus and a Mexican taco food truck. As the day wore on, the crowds grew larger and livelier, with people dancing, laughing, and enjoying the festival atmosphere. We were thrilled to see so many people having a good time, and we couldn’t help but feel a sense of pride in what they had accomplished.

Looking back at a great day

As the sun began to set, the festival wound down, with people slowly making their way back to their homes and hotels. We were exhausted but elated, knowing that we had pulled off a successful event that would go down in history as the first Sleuteldag beer festival. Looking back on that day, we felt a deep sense of satisfaction, knowing that we had brought together a community of craft beer lovers and created an event that would continue to grow and thrive for years to come. We hope to see you next year!

Cheers,

The Moersleutel family ??

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When brewing stouts we’re always a bit torn between two evils.
Either brew them super clean, no adjuncts but experiment with brewing techniques and a couple ingredients. A beautiful classic stout.
Or go nuts, add carefully selected adjuncts, and make it a pastry stout. We know you sweet tooth out there love them too.

For 2023 we’re doing them both.

Inspired by the classic story of dr. Jekyll & mr. Hyde from 1886, we introduce the best of both worlds.

Jekyll, being a widely respected doctor wants the best for society. Then he develops a potion that allows to separate his good and evil sides. In an attempt to keep his dark side out, he experiments with taking this potion. That has consequences he could never have foreseen.

Dr Jekyll’s beers being the non-adjunct stouts.
Mr. Hyde’s beers are those in which our brewers can live out their pastry dreams and use adjuncts.

Get ready to enjoy! ??

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Where to look

In all of our new batches of Willy Tonka our mom put different names of tools in gold writing on the cans. You can find them by ripping off the label. Got lucky? Send a photo of the can and your contact info to info@moersleutel.com

What you can win

The prize is a box full of Moersleutel goodies & merch worth €50! ?????

Good luck!

The Moersleutel Family

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For our 2022 Could You Pass Me The IPA series we asked him to design 5 different tools, in his unique and own style. The result you see below!

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